MillerKnoll AI
Knowledge / Research

Rosie

TestJen Mackall

An AI research agent for the Product Innovation team — a deterministic orchestrator that routes across Internal Research, Synthesis, and Targeted queries and returns a grounded, four-lens read of MillerKnoll’s end-user research.

Executive Summary

The story, in brief.

The Product Innovation team sits on a deep library of end-user research — and the hard part was never collecting it, but synthesizing it on demand. Rosie was built to do exactly that: a deterministic research orchestrator that returns a grounded, four-lens read of MillerKnoll’s own research. Its POC then revealed something bigger about the data underneath it.

New experience
Replatformed onto Copilot Studio’s new agent experience
3 routes
Internal Research · Synthesis · Targeted — deterministic
4 lenses
UX · Customer Insights · Business Strategy · Knowledge Gaps
Data Science
Ongoing ownership moved to the Data Science team
Architecture

How it’s built.

Rosie grew out of the Innovation Insights Experiment (LEANAI-38, now closed) and was replatformed onto Copilot Studio’s new agent experience. It’s an orchestrator with deterministic, button-based routing across three query types — Internal Research, Synthesis, and Targeted. The built-out Internal Research capability is grounded on the End User Research SharePoint library and returns a structured four-lens analysis with required citations and evidence-rigor levels.

AI Leverage

What AI actually does here.

Button-based routing
3 predictable routes

Deterministic orchestration

Rosie routes across Internal Research, Synthesis, and Targeted with explicit button selection instead of ambiguous intent detection — making the agent’s behavior predictable and testable rather than a black box.

End User Research
cited, 4 lenses

Four-lens grounded synthesis

The Internal Research capability turns MillerKnoll’s own research library into a structured read across UX, Customer Insights, Business Strategy, and Knowledge Gaps — with evidence-rigor levels and required citations back to source.

Knowledge-graph signal
→ Data Science

A POC that proved the data

The highest-value output wasn’t the agent — it was the discovery that the research corpus was ready for a knowledge graph, which redirected the work to the Data Science team. The POC de-risked a much larger initiative.

Collaborators

Built with the business, not for it.

Michael Pietrangelo · Shelby Corbitt
AISE — original build and the new-experience replatform.
Steve Meadows
Data Science — ongoing owner, taking the research corpus toward a knowledge graph.
Jen Mackall
Product Innovation — business owner.